How does it work?
Challenges weren’t limited to cocoa farming. At the policy level, delays and rollbacks in EU regulations threaten progress on human rights and environmental due diligence. Still, there’s hope: many cocoa companies have stepped up, showing that change is possible. Now it’s up to legislators to ensure laggards aren’t rewarded. And the will to act is real. Together with our Mission Allies, we’ve scaled impact like never before. Every bean we source drives direct change, fighting deforestation, tackling child and forced labour, and supporting strong farmers and healthy farms. This season, we’re proud to report:
Our vision : A future where cocoa farmers are enabled to earn (at least) a living income, where children can go to school, learn and play and where forests are protected. Why should you join Tony’s Open Chain? The cocoa industry’s main issues – poverty, illegal labour and deforestation – remain inadequately addressed. We believe that it is only through collaboration that we can end exploitation in cocoa, which is why we partner with companies and other stakeholders to demonstrate a business model that works at scale. What is it all about? Tony’s Open Chain offers a sourcing solution for companies that want to work on proactively addressing poverty, illegal labour and deforestation in their cocoa supply chain. How do we enable change? Tony’s Open Chain provides companies and businesses with a cocoa-sourcing model that targets the root causes of exploitation in the industry. Our impact model, which has our 5 Sourcing Principles at its core, has evolved out of all the work done by Tony’s Chocolonely over the last 20 years. In 2019, Tony’s Open Chain was created to open up this model to other companies in order to accelerate change in the cocoa sector and prove faster that the model could work at scale. These sourcing principles are:
Sourcing around 27,000 metric tonnes of cocoa (+52% since the previous season)
Driving impact with 32,133 cocoa farmers (+58% since the previous season)
Partnering with 19 cooperatives (+8 since the previous season)
Scaling fast requires careful attention in order to also scale responsibly. We’ve learned a lot about what this means and strengthened governance, improved processes and expanded capabilities in Côte d’Ivoire and Ghana. We’re also setting up our own Tony’s Open Chain entities in both countries to directly employ all teams on equal terms.
To all our Mission Allies – your commitment drives change.
A higher price
Strong farmers
Traceability
Together, we can turn insights into impact.
Rianne van Doeveren, General Manager, on behalf of the Tony’s Open Chain team
The long term
Quality & productivity
4
Ending exploitation in cocoa together
Living income
Climate, environment & productivity
Human rights
Governance & finances
Interesting appendices
Scaling for change
Introduction
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