Tony's Open Chain Impact Report 2024/25

A huge welcome to Koeckebackers and Hidden Fruits!

Koeckebackers bakes cookies that change lives. Each cookie is handmade with love and purpose – offering people who’ve faced barriers to employment a fresh start. By combining delicious taste with real social impact, Koeckebackers proves that business can be both tasty and meaningful.

Sustainability and social inclusion are at the heart of everything we do. By joining Tony’s Open Chain, we make sure that every bit of chocolate we use is sourced fairly — helping to create a living income for cocoa farmers and working towards an industry free from child labour and exploitation. Together with Tony’s and other mission-driven partners, we believe we can build a truly fair supply chain — from beans to the chocolate chips in our cookies. Madeleine Slooff, Social Impact & Product Innovation Lead, Koeckebackers

Hidden Fruits is a company specialising in freshly frozen British raspberries encased in 2 layers of Belgian chocolate. They are based in London and their products are sold in select Marks & Spencer stores, Gopuff and independent retailers.

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Ending exploitation in cocoa together

Living income

Climate, environment & productivity

Human rights

Governance & finances

Interesting appendices

Scaling for change

Introduction

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