TEAM CAPTAIN TOOLKIT
Welcome! We’re so glad you’ve decided to be a Team Captain for your Move With MADD event. Included in this toolkit are quick links to set up your Classy fundraising team page, top 10 fundraising tips to get you started, and five sample social media posts to help raise awareness and fundraise. Helpful Resources To find your event, visit www.movewithmadd.org
How to Create a Fundraising Page How to Edit a Fundraising Page How to Create a Fundraising Team How to Edit a Fundraising Team Page How to Create a Facebook Fundraising Page Top 10 Fundraising Tips 1. GET THE BALL ROLLING
Nobody likes to be first. That’s why it’s always a good idea to get your fundraising off to a good start by making the first contribution. This will make others more likely to get involved and show progress. 2. ADD YOUR WHY TO THE EMAIL We’ve put together an email template you can use right from your fundraising page. The most important thing you can add to this message is why you are fundraising. Let your family and friends know why this matters
to you; that’s what they care about most! 3. START WITH YOUR CLOSE CONTACTS
It’s always best to start by emailing your close contacts because they are the most likely to donate. Try sending some quick personal messages to your inner circle to build up some momentum. Then use the email template you customized to reach all of your other contacts.
TEAM CAPTAIN TOOLKIT
Top 10 Fundraising Tips (cont) 4. PICK UP THE PHONE OR MAKE PERSONAL VISITS
In today’s online world, a phone call or an in-person visit can make all the difference. Call or stop in to connect with friends and family to have them
join your team or make a donation. 5. NOW MOVE TO SOCIAL MEDIA
Once you’ve sent your first batch of emails out, it’s time to turn to social media. One of the best strategies to use on both Facebook and Twitter is tagging and thanking people who have already donated or joined your team while you are asking for new donations. This spreads your message further and lets the people you are asking know that people are already getting behind you. Don’t forget to ask people to share your fundraising page! 6. RE-ENGAGE WITH EMAIL Don’t hesitate to send a few follow-up emails. Emails are easy to overlook and people often open them up quickly and then forget to go back to them. Use email to keep people up to date with your progress as you hit different milestones (50% raised, 75% raised, etc.) and ask supporters to help you hit the next milestone. 7. CONTINUE THANKING AND UPDATING SOCIAL MEDIA As more of your network gets behind you, keep thanking them on social media and make sure you continue to share your progress towards your goal. 8. ALWAYS ASK FOR REFERRALS As you connect people to MADD’s mission and gain their support, don’t forget to ask who they know who might like to be involved. Ask about businesses that could sponsor the event or for a warm introduction to someone they know who could join your team.
TEAM CAPTAIN TOOLKIT
Top 10 Fundraising Tips (cont) 9. DO YOUR OWN MINI FUNDRAISER
Have a fun spaghetti dinner, bake sale, bike ride, workplace challenge, coin war, or any other fun event that can generate donations for your team. Connect with your local MADD contact for more ideas. 10. EMPLOYER MATCHING GIFTS Remind your team that many times, the donations they raise will be matched by their employer. This is an easy way to double or even triple their donation! Have them ask their employer if they have a matching gifts program and then fill out the form and submit. Fundraising often takes a little creativity and persistence, but it’s vitally important to our mission, and you can do it. Know that your effort will make a big difference! THANK YOU! Sample Social Media Posts for Team Captains 1. Join my team (with link to your team page) I started a team for this year’s Move With MADD event in [Location] on [Date], and I’d really love for you to join me. This cause is close to my heart. Every step we take helps support victims, honor lives lost, and push for a future where no one has to experience the pain of losing someone to a drunk or drugged driver. Whether you walk, run, or just show up and cheer, your presence matters. It means something. Join my team. Let’s walk for change, walk for hope, and walk for the people who can’t. #MoveWithMADD #GetMoving
TEAM CAPTAIN TOOLKIT
Sample Social Media Posts (cont) 2. Donate to my Walk (with link to your personal page)
I am participating in Mothers Against Drunk Driving’s national signature fundraising event, Move With MADD, on [date] , and I need your help to reach my goal of [insert $amount] to help put an end to drunk and drugged driving. #ImpairedDrivingEndsHere I am participating in #MoveWithMADD! Will you support me and help me put an end to drunk and drugged driving? [insert link to your personal page] 3. Walk with me (with link to event page) I’m walking to honor lives lost. I’m walking to fight for the living. I’m walking because one more life taken by drunk or drugged driving is one too many. On [date] , I’m participating in Move With MADD, the signature fundraising event for Mothers Against Drunk Driving. My goal is to raise [insert $ amount] to support MADD’s mission to end impaired driving—and I can’t do it without you. Will you support my walk with a donation? Every dollar helps MADD advocate for stronger laws, support victims and families, and create a future where no one has to get that devastating phone call. [Insert personal donation link] Or better yet... Walk with me. Stand beside me. Help us turn heartbreak into action. [Insert team/event link] Because #ImpairedDrivingEndsHere and change starts with us. #MoveWithMADD #WalkForChange #MADDStrong #DonateNow #EndImpairedDriving
TEAM CAPTAIN TOOLKIT
Sample Social Media Posts (cont) 4. Days till Event (with link to your personal page)
Only [X] days to go until Move With MADD in [Location] ! This event means a lot to me. It's a day to remember lives lost, uplift survivors, and push for a future without impaired driving. You can be part of it: – Walk with me on [Date]
– Or support my goal by making a donation today Every step-and every dollar-makes a difference. [Insert personal link] #MoveWithMADD #ImpairedDrivingEndsHere 5. Support Me (with link to your personal page) I’m walking with purpose—and I need your support.
Impaired Driving changes lives in an instant. That’s why I’m participating in Move With MADD...to raise funds and awareness for those affected and to help prevent future tragedies. My goal is to raise [insert $amount] , and your support truly makes a difference. Whether it’s $5 or $50, every donation helps MADD advocate for stronger laws, support victims, and save lives. If this cause matters to you too, I hope you’ll consider donating today. [Insert personal link]
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