Friends and Customers, e cattle business has a sneaky way of preparing you for the curve balls that life chooses to send your way. As many of you are aware, Kendra, Jesse, and I welcomed the newest addition to our family this fall when Ivy Kaye decided to make an unexpected arrival on September 2nd. Much like most of yours, our ranch was bustling with all the fall duties from weaning and calving to female sale prep and harvest when our world took a fateful turn. In the blink of an eye, our focus had shi ed to the well-being of our new baby girl and the tasks at home were accumulating. When the dust settled and we were able to bring Ivy and Kendra home from their 2.5 month stay at Bryan Medical East in Lincoln, it seemed nothing had missed a step on the ranch. From my perspective things were a blur, but thanks to many answered prayers, amazing support from our family, and the help of our great crew and closest friends, everything was in order. ank You doesn’t seem like enough, but today it’s the best I have to o er to everyone that pitched in with a helping hand. Much like the roller coaster of life, the cattle industry has been an exhilarating ride over the past 12 months. We’ve seen many price records broken and well-deserved prosperity for our fellow beef producers, and I couldn’t be happier to see these levels of success for a large portion of our customers and friends. ere’s no way to predict what the future holds for our markets, but the outlook continues to shine brightly as we supply record demand. I’ve learned that the pendulum can swing fast and things will change without a moment’s notice. Perhaps, that’s part of the draw to the industry for those of us that are hooked on the risk and reward. Regardless, there’s no better way to raise a family and I couldn’t be more content spending my days alongside our tribe tending to our herd of cattle as we begin to train the next generation. When it comes to this year’s o ering, we feel the cattle speak for themselves. We’ve worked diligently to build our path in the seedstock business, and our vision is beginning to take shape. is year’s set o ers as much industry relevance as any we’ve assembled, while staying true to the physical type that will stay in production in our environment. We are completely committed to raising good footed, e cient type cattle that generate premiums on sale day. I could bore you for days with my obsession for all things beef cattle genetics, but I’ll spare you the agony. In short, if you are looking for an honest set of bulls that are bred to balance the needs of a demanding world, we are condent our genetics are developed to ll the role. On behalf of our entire family and crew, thank you for taking the time to evaluate our cattle and program.
Best Regards, Dustin Frank
1
Made with FlippingBook - Share PDF online