● Ask a vendor to provide data for a random sample of your leads. ● Verify whether any validation or verification processes are in place. ● Review coverage of data available. ● Compare pricing and subscription options with other services. ● Assess customer support availability. By following these tips, investors can make a well-informed decision when choosing a data enrichment service that meets their needs and supports their overall investment goals. Data enrichment is essential for real estate investors looking to uncover lucrative property investments and make informed decisions. Using these services helps boost direct mail marketing and lead-generation results. Using demographic, wealth score, phone, and email appending, you can find the type of data that best fit your marketing needs. Choosing a top data enrichment service will ensure you have the most accurate and up-to-date information at your fingertips. These services can give you an edge over other investors by giving you access to valuable information quicker than ever, increasing your chances of making profitable real estate transactions. •
maximum effectiveness. You can use demographic appending to develop direct mail campaigns targeting specific audiences. You can find profitable property deals by adding demographic information to your lists. ● Wealth Scoring: Wealth score is a metric used to measure an individual’s financial well-being or household. It is calculated by analyzing various economic and demographic data points, such as income, net worth, and property ownership. Wealth score allows you to target your marketing efforts based on wealth to find potential leads that are more affluent. ● Phone Appending: Cold calling is the oldest lead-generation strategy in the book. Why do people still do it? Because it’s still really effective, especially if you have up-to-date data on who you’re calling. Phone appending is adding phone numbers to a list or database of individuals or households. These services help increase your cold calling hit rate by providing the best numbers to call at the best time of day and include mobile phones. This service can effectively capture leads, increase brand awareness, and build relationships with potential customers. ● Email Appending: Like cold calling, email marketing is another crucial strategy for generating leads. Email appending is the process of adding email addresses to an existing individual or household records, allowing investors to reach out to individuals through email. Companies should ensure the data sources used for appending
are accurate, reliable, and comply with current regulations.
HOW TO CHOOSE A DATA ENRICHMENT SERVICE Investors should consider various factors when choosing a data enrichment service, including data quality, coverage, and cost. Data quality is one of the most important things to consider. Look for services that provide accurate and up-to-date information from reliable sources. The data should also be validated and verified to ensure accuracy and completeness. Regarding coverage, ensure the service offers a comprehensive range of data that can help with your marketing efforts. A reliable data enrichment company will have a team to help explain their data and provide recommendations on how to use it to boost your results. In addition, make sure that the company is rated with the Better Business Bureau and is SOC Type II Certified. A proven data enrichment company, like Accurate Append, will provide a free lift test showing how their services can improve performance. When selecting a data enrichment service, cost is an essential factor. Look for competitive pricing services and flexible subscription options that fit your goals. Remember, the cheapest option is typically not better: Reliable and quality data is essential for making informed investment decisions. To evaluate the quality and reliability of a data enrichment service, investors can take the following steps: ● Check for user testimonials and reviews. ● Request a sample data set to evaluate the quality of the data.
Jamie Cohen is a freelance digital marketer and writer with a passion for real estate investing. He enjoys remodeling his family’s first home as a hobby and spending time at dog parks with his two Boston terriers.
44 | think realty magazine :: march – april 2023
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