SALES AND MARKETING
PROSPECT LISTS
How to Build Better Prospect Lists INCREASE CONVERSIONS BY FOCUSING ON THESE PROPERTY TYPES.
by Justin Silverio
he success of a real estate investor’s marketing campaign
You can pull any type of general list through Invelo’s List Builder. On Invelo, you can comb through millions of properties and sort them based on various criteria. In addition, many general lists are pre-built into the List Builder, so an investor can build one just by identifying their desired area and clicking.
T
GENERAL LISTS The most accessible type is
is determined by the audience and the message. To run a successful campaign, you need to start by identifying the prospects with the most potential and creating lists based on their attributes. There are two kinds of prospect lists—general lists and niche lists. Spending time creating both is a great way to find your focus and identify the prospects you have the best chance of converting to leads.
general lists. Real estate profession- als widely use general lists because they are easy to access and faster to build. This means that if you only develop and use general lists, you will face more competition and have lower results. General lists are just that, general. General lists include absentee lists, equity lists, senior lists, related party lists, small house lists, and trust lists.
NICHE LISTS Niche lists will target the specific situations that usually indicate a sale
48 | think realty magazine :: march – april 2023
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