WELCOME TO OUR 34 th ANNUAL PRODUCTION SALE
We look forward to seeing you on Wednesday, February 25th. The bulls look outstanding, and we are excited to share the new genetics we’ve incorporated over the past year. For more than 40 years, we have had the privilege of supplying genetics to some of the best cattlemen across the High Plains. We value the relationships we’ve built and take pride in producing cattle that work in real-world operations. Our herd visits with customers provide valuable insight into what drives profitability, and we continually apply that knowledge to improve our program. At Grund Beef Genetics, our goal is to be your trusted genetic supplier and long-term partner. We believe strongly in CROSSBREEDING —because hybrid vigor is REAL, measurable, and profitable. Adding an additional 40 pounds at weaning and extending cow longevity by two years through improved fertility makes a meaningful difference. With today’s smaller cowherd, the market continues to reward pounds at weaning, yearling performance, and heavier carcass weights—and our genetics are designed to meet that demand. Everything we do starts with the FEMALE. FERTILITY is the single most important driver of profitability, and getting cows bred, every year, matters. Once again, our cowherd ranks in the Top 10 breeders in the U.S. for DAM OF MERIT females. This recognition is earned by only 5% of cows nationwide and reflects superior calving consistency and production records. We are more than just a bull supplier. Alongside our seedstock program, we run a commercial cowherd and retain ownership through the feeding phase. Over the past 10 years, our steers and cull heifers have proven they perform all the way to the beef consumer. On a three- year average, our steers achieved 97% Choice or higher, a 945-pound average carcass weight, and just 1.5% death loss through the feedlot.
In 2025, grid premiums on our fed cattle ranged from $100 to $200 per head on the USPB grid. We were honored to receive Champion Overall Balancer Steer at the American Gelbvieh Feeding Trial. Our Just N Time–sired steer gained 5 pounds per day, produced a 1,120-pound carcass, graded Prime, and grossed $4,300. We also continue to be a Top Dollar Angus supplier—please see the catalog for information on marketing Top Dollar Angus feeder cattle. Our genetics continue to make an impact beyond our program. In 2025, Just N Time was recognized as the top A.I. sire for Balancer cattle. We are fortunate to have family members working throughout the beef industry, with connections in animal health, specialty feeder cattle programs, and risk management tools. We are always willing to help customers navigate these opportunities. We will again offer volume discounts on bulls—details are outlined in the catalog—as well as our sight-unseen purchase program. All bulls will be videoed and available for viewing at www.grundbeefgenetics.com and www. dvauction.com. JOIN US FOR AN OPEN HOUSE TO PREVIEW THE BULLS ON FEBRUARY 21ST AND 22ND. Details will be posted on our Facebook page. We are also planning a customer meeting and meal on the evening of the 21st to discuss LRP, Top Dollar Angus, and additional marketing opportunities. Our goal is simple: help our customers capture more value from every calf they raise. We look forward to seeing you on February 25th. A sincere thank you to Scoular Grain for helping sponsor our sale- day meal! WE LOOK FORWARD TO SEEING YOU ON WEDNESDAY, FEBRUARY 25TH! Grund Beef Genetics
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