Biola_Catalog_19680101NA

450 READING AND CONFERENCE (3) Designed to meet individual student interest in specialized areas. Independent study with assigned projects. Prerequisite: Consent of instructor. 464 RETAIL MANAGEMENT (3) Principles and problems in launching and man.aging a typical business. Retail and service, franchise, buying, resources, competition, and personnel management. Pre­ requisite: 212, 330. 472 SALESMANSHIP (3) The role of the salesmen to himself, to his company, and to his customer. Emphasi s upon student presentations. Offered on sufficient demand. Prerequisite: 330. 474 ADVERTISING PRINCIPLES (3) Advertising and the di stribution process. Agencies, evaluation, and selection of media, preparation of copy. Assigned student projects. Prerequisite: 330.

Economics

201, 202 PRINCIPLES OF ECONOMICS (3, 3) Foundational course for all business majors. Economic forces and conditions in the American economy. Increased understanding of current events. 345 CURRENT ECONOMIC ISSUES (3) Current events throughout the world. Procuring the data, analysis of informa tion , alternative solutions to problems, and comparison of events to enlarge understanding. Prerequisite: 202. 350 MONEY AND BANKING (3) Investigation into the nature, functions, and flow of money and credit in the Ameri­ can economy and the world. Analysis of commercial banking and our monetary system. Prerequisite: 202. 360 ECONOMIC HISTORY OF THE UNITED STATES (3) Key developments chronologic,ally in agriculture, commerce, communications, industry, finance, and transportation . Perspective in business administration and problem solving. Prerequisite: Consent of instructor.

Business Education

422 BUSINESS EDUCATION AND THE COMMUNITY (3) The factors that affect the development and operation of the Business Education pro­ gram in trying to meet the needs of the community. Offered on sufficient demand. 423 CURRENT PROBLEMS IN BUSINESS EDUCATION (3) The problem of relating course content to the needs of industry, state, and national organizations. Offered on sufficient demanc.J..

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