FEATURE BOODLES
CELEBRATING WITH BOODLES With the Boodles Cheltenham Gold Cup celebrating its Centenary in 2024, the Managing Director of Boodles, Michael Wainwright , caught up with Ben Cox to talk about how the company plans to celebrate this special anniversary in true Boodles style…
T he year 2024 marks the the Cheltenham Festival, being worth more than any other run during the four days and the richest non-handicap chase staged anywhere in Britain. Luxury jewellers Boodles will be Centenary of the Cheltenham Gold Cup. The Grade One contest is the pinnacle of sponsoring the race for the third time next year and they are already planning to mark the Centenary in style. Michael Wainwright, Managing Director of Boodles, said: “We will
be producing a range of jewellery in celebration of the Gold Cup’s Centenary, which is being finalised at the moment. “We always have a party around 10 days before The Festival in Bond Street, which Ruby Walsh and Rachael Blackmore have previously attended, and I am sure that will be extra special next year in celebration of the Gold Cup’s Centenary. “Bentley who have exhibited opposite us at Cheltenham for some years will be designing a ‘Boodles Bentley’ to mark
the occasion. “We have shops around the country and what we are planning to do is take the Gold Cup trophy around them in the months and weeks leading up to the race and making it part of our window displays. “I am very proud to have the Boodles name associated with the Gold Cup as it celebrates its Centenary and we look back on all its heritage and great winners. I love Jump racing and am fortunate to have a supportive board of family members who aren’t all necessarily in love with horseracing. “It will be interesting to see how the Centenary Gold Cup will compare to a ‘normal’ Gold Cup. I hope it will get even more publicity. “This will be our third year of sponsorship and we are immensely proud to be involved.” Reflecting on the company’s first two years of sponsorship, which saw history made in 2022 when Rachael Blackmore become the first successful female jockey aboard A Plus Tard and a stunning victory for Galopin Des Champs last season, Wainwright is more than satisfied. He continued: “The first two years
62 Kalendar
Made with FlippingBook - Online Brochure Maker