King's business - 1956-03

150,000 Non-DritiliihgDrivers

HaveCut THE I R c a r i n s u r a n c e c o s t s — by insuring with Preferred Risk, the first auto in­ surance company in America for non-drinkers only. Preferred Risk premiums average up to 25% less than the usual charges. This saving is only right since liquor and drink ing drivers are involved in at least 25% of all fatal traffic accidents — accidents which make necessary higher auto insurance premiums. By insuring only non-drinkers, Preferred Risk avoids the costly wrecks due to alcohol, and enables Preferred Risk policyholders to save money and serve the cause of Temperance. If you don’ t drink, and don’t want to help support those who do, here's your invitation to put your auto insurance money where your heart is and to insure with Preferred Risk, America’s first total abstainers auto insurance company.

The occasional “ social drinker” is not eligible for this insurance.

IF YOU DON’T DRINK, WHY HELP PAY FOR THE ACCIDENTS OF THOSE WHO DO?

* N o t e :

To avoid cutting cover you may use coupon on opposite page.

PREFERRED RISK M U TU A L IN SURANCE CO.

WITHOUT OBLIGATION

MY AUTO INSURANCE EXPIRES: M or H i :__________ ___

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"America’ s First Auto Insurance Company lor Teetotalers Only’’

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CALIFORNIA STATE OFFICE

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PREFERRED RISK MUTUAL INSURANCE COMPANY

4250 W. Third St.

Los Angeles 5, Calif.

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Phone: DUnkirk 5-5301

4250 West Third Street, Los Angeles 5, California America's First Total Abstainer's Automobile Insurance Co.— Sam Motris, President

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