September 2023
Israel minister of tourism: “Members of the Incoming Tour Operators Association in Israel are the “Bread and Butter” of the Tourism Industry”
and the incoming president of the Hotel Association Eli Cohen promised that we will work together, including the Ministry of Tourism to find solutions to the shared hardships. The Nature and Parks Authority is a senior partner in the management of the tourism experience and CEO Raya Shurki said that she will mobilize as much as is necessary to develop the tourism movement in the periphery together with the members of the bureau. The three main messages that emerged from the conference: Defining the customer experience and operative reference to their range of emotions along the tour route - creating moments of activity, actions or gestures that the tourists did not expect. The
tourists expect to experience moments that will be etched in their memory and allow them to tell a story. Technology knows all the weak points and hidden entrances into the world of our feelings and opinions. Therefore, there is no single truth, there is an autonomy of truth that exists in different groups and societies according to interests. Artificial intelligence is going to change the world. This is not “another development” but a dramatic development that cannot be ignored and cannot be implemented in business. The association intends to offer practical courses on the topics of artificial intelligence applications and building arrays for managing the customer experience.
without examining the possible negative consequences. Regarding the cooperation with the Immigration and Population Authority, the CEO of the Authority Eyal Sisso said that cooperation and joint work is a rule in his work with the tourism industry. His statement has already translated into a change in attitude and openness that we experience in working relationships with the Authority. The hotels are a central pillar of our work
Israel Travel News • 11
Made with FlippingBook Ebook Creator