HOTELS
THE GEORGE TEL AVIV
New Members Club, Four Culinary Experiences, Event Space, Work Spaces, Pool, Spa, Gym, Entertainment Complexes, and More to Open in the Heart of Tel Aviv This October 2023
S et to open in October 2023, The George is poised to become an exciting lifestyle destination in the heart of the vibrant city of Tel Aviv. Located just minutes away from the renowned Rothschild Avenue, this development promises to delight both locals and temporary residents alike with its 170 rooms, including 40 suites designed for extended stays. The hotel boasts an impressive 14 thousand square meters of space. The George introduces four unique dining experiences, all led by the renowned chef Barak Aharoni. Among them, the Pardes restaurant stands out for serving traditional dishes with a contemporary twist. On the hotel’s
entrance floor, Ofaimme farm café and shop will delight guests by delivering the finest local produce directly from the field, orchard, barn, and coop into the heart of Tel Aviv. Meanwhile, the Loft area will serve breakfast, lunch, and dinner, complemented by a menu of premium cocktails, an extensive wine selection, and a nutritious and healthy menu served at the Deck Bar next to the pool. As the inaugural property of Elco Hospitality, a leading lifestyle company based in Tel Aviv and a subsidiary of Elco—one of Israel’s leading public holding companies—The George is managed by Michael Chai, the managing partner of Elco Hospitality. Chai, with a wealth of experience in building and
managing unique boutique hotels in Israel and around the world, initiated the establishment of this groundbreaking project. The hotel’s design, conceptualized by the leading local architect firm MYS and executed by the globally acclaimed studio of designer Lazaro Rosa Violan, promises to make the opening of The George a pivotal moment for Tel Aviv, offering the ultimate wonderland for residents and visitors alike. Embodying the new SevenEx hospitality approach developed by Elco Hospitality, The George emphasizes seven urban experiences that focus on the needs of both locals and temporary residents: Live, Work, Meet, Celebrate, Dine, Stay, and Relax. This comprehensive
26 • www.itn.co.il
Made with FlippingBook Ebook Creator