September 2023 March 2020
hundreds of diverse works by Israeli artists, including unique installations created exclusively for The George. In its quest to seamlessly integrate experience and hospitality, The George offers a collection of spaces that allow guests to live, work, meet, celebrate, dine, stay, and relax, creating a holistic microcosm of urban life—an unparalleled experience in Tel Aviv. The hotel boasts open work areas and a blend of leisure and relaxation zones, all centered around an inspiring one-of-a-kind members’ club Designed to foster connections between locals and temporary residents, The George’s members’ club prioritizes guest experiences above all else. Embracing the growing trend of members clubs within hotels, it promises to become one
of Tel Aviv’s most exclusive destinations. The club will offer a vibrant environment where individuals can seamlessly network, access a myriad of experiences, enjoy live music and shows, and avail Nissenbaum said he doesn’t believe Israel’s efforts to create a star graded system for Israel’s hotels will work. “The only thing people look at today is what the travel agents and social media are saying.” themselves of exclusive amenities. The George is well-suited for social gatherings and business events of various sizes, with meeting rooms, workspaces, “We have enough Anglo-Saxon tourists, we need to spend money on really good people who are out there, talking about Israel. There are a lot of people who are scared to come.” “My worry is that someone who is not as connected to the prime minister will enter the office and they won’t be given the budget and it will be worse than it is now,” he said. “Ninety percent of the focus is right. I wish Levin would stay.” a wellness floor featuring a spa and treatment rooms, dry and wet saunas, a pool, and a fully equipped gym with professional training sessions by Boost studio, in addition to spaces for business or private events. The highly anticipated opening of The George is scheduled for October 2023, promising a transformational experience for Tel Aviv’s residents and visitors alike. Every hotel in Israel must somehow set itself apart from the others. According to Nissenbaum, “each hotel has its niche and each tries to expand beyond that niche. Everyone thinks they are the best; that is not always true. We do have that reputation out there. We are the market leader in Jerusalem, Eilat and Haifa and we are considered the luxury player.” “In our hotels, you will experience local Israeli flavor at the highest level,” he said. “For Israel, this is the best service that you are going to get.”
experience sets The George apart as the first property in the city to manifest and capture the essence of urban living Art enthusiasts will be captivated by The George’s unique Israeli art collection, meticulously curated in collaboration with the Gordon Gallery. The collection features housekeeping. Being in the service industry in Israel, getting good staff to wait, to cook, to clean, to staff reception, is not easy. The pressure on the hotels is to constantly increase wages. It is not only the salary alone, but also the costs around that. We have five thousand employees. We have five thousand families relying on us. That is a lot of weight on our shoulders. I worry about that. I worry about the manpower. I worry about development because we are at the height of craziness now. It is a seller’s market and people are asking ridiculous prices.” Hotels in Israel must also deal with a multitude of regulations set forth by the government and this can often become a major headache. While the government has been working to some extent to minimize red tape, there is still a long way to go. “Minister of Tourism Yariv Levin has been very good for the business,” Nissenbaum said. “I think he made some really wise decisions with Israel’s resources and marketed Israel in the right way. Can more be done? Absolutely. The PR we have outside is not where it needs to be.”
BSR Tower #2, 4 th Fl. 1, Ben Gurion Rd. Bnei Brak 5120149 Israel Tel: +972 37610713 | Cell: +972 54 4321334 Fax: +972 50 8960049 | Email: israel@ofakimtc.co.il
Israel Travel News • 53
Made with FlippingBook Ebook Creator