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STICKER SHOCK SURVIVAL Raise Prices Without Losing Customers
Over the past few years, we’ve watched prices rise at the grocery store, gas pump, restaurants, and everywhere else we spend money. Tariffs have left many business owners feeling like they must raise prices to offset their potential cost, but this can create new concerns, as the increased prices will put some customers off. You can’t realistically eat the cost of tariffs or inflation while expecting to earn the same profit. However, if you raise prices, you risk scaring away customers who can no longer afford or want to spend so much on your products or services. So, what do you do?
explanation. If you charge them more for the products or services they’ve used for years, they deserve to know why. If you don’t explain, your customers will assume you based the decision on greed. Email your customers or post on your social media page whenever you need to announce that you will have to raise the price of your products. Be honest and straightforward. While this keeps your customers in the know, it also has another unintended effect. Those who love your products or service will rush to purchase before the prices increase.
Adapt Your Marketing Your customers need a reason to buy from your business, especially if they can get similar products or services for a lower price elsewhere. Think about what separates your company before putting on your creative hat and developing a story around your brand. Consider who made your product, what it represents, and why it’s worth purchasing for your customers. You need to connect with their emotions if you want them to remain loyal when prices rise.
As you start developing your business plans for 2026, consider including an action plan in case you need to raise prices. If you’re unsure what you may need to do, don’t worry! We’ve got two solutions that could prove beneficial for your business. Be Transparent The quickest way to send your customers running for the hills is to raise your prices without notice or
WHAT OUR CLIENTS ARE SAYING "I was referred to Case Barnett by an attorney in Utah who was encouraging me to settle my case involving a semi truck for a small amount. They were not willing to take it to court, given the trial would have had to be in California. Case Barnett and his staff took the case and followed through with it and kept me updated regularly over the time it took to finally settle for an amount 10
times the amount the first attorney was willing to settle for. I would recommend Case Barnett for any of your attorney needs.” –Stephen B.
This publication is intended to educate the general public about personal injury and elder abuse. It is not intended to be legal advice. Every case is different.
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