Hare Business Elite Mar-Apr 2020


TRUCK Tribune

Kicking Off Spring With a Truck Show

The Hare Truck Center had a great 2019. We brought a lot of momentum with us into 2020, and we’ve only picked up steam as we head into the spring. Looking back over the past several months, I’m stunned at just how much we’ve grown! It’s by leaps and bounds, and now, we’re leaping into spring. To kick off spring, we’ll be attending the NTEA Work Truck Show in Indianapolis, March 3–6. This is the largest work truck show in the U.S. with over 530 exhibitors and attendees from all over the country and world. This year, the Work Truck Show celebrates its 20th anniversary, which makes it all the more special. There are many great speakers, presentations, and exhibitors lined up this year, and we’re excited to participate. Plus, we’re partnered with both Isuzu and Chevy at this year’s show, and we’ll be a part of their booths. Overall, it’s a great time. We get to talk about trucks, see what’s new in the industry, and take a close look at prototypes. While prototypes don’t always make it to market, it’s fun to see what companies are working on for the future. There’s always so much information packed into those few days. It can be hard to take it all in. The presentations can be a real learning experience — several companies get the chance to explain their initiatives and products. Presentations sometimes get in-depth and technical, and they can give a lot of insight into the products we work with every day.

As always, we’re more than happy to get our customers and partners free passes to the Work Truck Show. Depending on when this hits your mailbox, it might be too late, but it’s something to keep in mind for the future if you’re interested in attending the show. Back at the Truck Center, we recently welcomed a new addition to the team: Aaron McCoy! He joins us as a technician who brings a wealth of truck knowledge to our facility. We’re very glad to have him on board, especially going into the spring! As you may know, spring is a very busy time for us. A lot of truck-reliant businesses are getting revved up for the spring and summer. This includes just about everyone in the landscaping business. Yards need to be

mowed, trees need to be trimmed, and people want their homes looking their best. That means a lot of hauling equipment around. We’re glad to be in the middle of it all! We sell a lot of vehicles that make landscapers’ jobs so much easier, not to mention all the other businesses we partner with and serve. It brings us a lot of joy to be a part of the local and regional business community and to help other businesses meet their transportation and hauling needs. -John Pence Service Manager Here’s to another great spring!

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If you dive deep into the tactics of successful businesses and startups, a common thread among them is that culture reigns king. More and more value is placed on fostering an uplifting atmosphere for employees, which allows them to generate better business. The general consensus says great culture is built over time and can take many tries in an attempt to get it “just right.”But one book suggests that you might not need to look very far to pinpoint the biggest influence behind company culture. In “Five Frequencies: Leadership Signals That Turn Culture Into Competitive Advantage,”a team of four authors compile their years of extensive experience working with companies to execute cohesive strategies for building effective culture. Jeff Grimshaw, Tanya Mann, Lynne Viscio, and Jennifer Landis have witnessed company cultures of every type be successful and fail. They concluded that culture doesn’t cultivate from the many but, rather, is affected by the few. In this case, the few are the leaders of the business. The authors assert that leaders are, at every moment, transmitting signals to their team, whether intentionally or not. Teams take cues from those who lead them, so if leaders aren’t dialed into the frequencies they’re giving off, they could be transmitting troublesome signals. Instead, leaders should always be dialed into their “vibes”and be particularly aware of five specific frequencies:

4. The way they show up informally 5. How they compose formal communications

“Five Frequencies” illustrates how correctly tuning into these frequencies can give leaders the tools they need to make bad culture good and good culture great. Full of tried-and-true examples from real companies around the globe, this guide proves that culture is not something tangible you can hold, nor is it a procedural element you can simply implement. It’s something people feel, and it’s built and explained by the behaviors that surround it. This means it can be difficult to manage, measure, and, most importantly, change. But if leaders take the time to look at themselves and the actions they exemplify, they’ll have a solid foundation to start.

1. Their decisions and actions 2. What they choose to reward and recognize 3. What they do and do not tolerate

as unscientific, but there’s a lot of research to support making intuitive decisions. Friederike Fabritius and HansW. Hagemann, authors of“The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier,”explain howwe develop that“gut feeling.” Intuitive decisions are driven by two structures in your brain: the basal ganglia and the insula. The basal ganglia are connected to movement and building habits. The insula, part of the cerebral cortex, becomes engaged when you experience pain, feel love, listen to music, or even enjoy a piece of chocolate. Neuroscientists believe the insula is responsible for self- awareness, particularly for recognizing changes in your body. When you have to solve a problem, your basal ganglia start working on a solution, even if you aren’t consciously thinking about it. If you make a conscious decision that agrees with the subconscious solution of your basal ganglia, your brain gives off a subtle reward. The decision doesn’t have to be logical to feel right — that’s your gut feeling. However, if the conscious and subconscious parts of your brain don’t agree, your insula detects the discrepancy and registers a threat. It’s the“I have a bad feeling about this”response. Fabritius and Hagemann note that gut feelings“represent the most efficient use of your accumulated experience.”According to the authors, flipping a coin is the best way to really listen to your basal ganglia and insula. Your subconscious brain has already made a decision; flipping a coin helps you test your intuition about each option. If the coin lands on heads and you feel relieved, then heads is the right choice. However, if the coin lands on tails and you’re uncertain or want to flip again, then that’s your intuition saying the other option is the better choice. So, the next time you’re caught in a pickle, grab the nearest quarter and put your intuition to the test.

The Scientifically Smarter Way to Make Business Decisions Heads or Tails?

You have two options in front of you. They both sound great, are backed by research, and could transform your business for the better, but you can only choose one. Which do you commit to? When you’re faced with two equally worthwhile options, science says the best way to make a decision is to flip a coin. When you flip a coin, you’re not really leaving the decision up to chance; you’re actually calling on your intuition to guide you. The practice is often regarded

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Truck of the Month Isuzu Trucks & Knapheide Bodies — A Perfect Spring Combination If you haven’t seen themalready, the 2020 Isuzu NRR trucks have arrived at the Hare Truck Center showroom! Couple this truck with a Knapheide body, and you have a real winner. Here are a few details about the 2020 Isuzu NRR truck. It’s a 9,500-pound GVWR, standard cab with plenty of features and available options.Whatever your purpose may be, the truck can be configured tomeet your needs.We had onemodel that included a 12-foot Knapheide landscape dump body with a toolbox. The Isuzu NRR also uses the exclusive hexapod design in order tomaximize interior space. More space equals more comfort mixed withmore productivity and maintenance features. Like all Isuzu Diesel N-series trucks built after 2007, it includes a data-recording module tomonitor your truck’s performance, and it lets our techs create an accurate IsuzuVehicle Health Report.

Engine: Isuzu 4HK1-TC turbocharged intercooled diesel Engine power: 215 HP @ 2,500 rpm Engine torque: 452 pounds to feet @ 1,850 rpm Displacement: 5.2 L (317 inches³) Instrumentation oil level indicator: Dash-mounted oil-level check switch and light Capacities Payload capacity body: 12,294 pounds | Allowance: 12,875 pounds Axle capacity, front: 7,275 pounds Axle capacity, rear: 14,550 pounds | Ratio: 5.571 Suspension front spring capacity: 8,440 | Rear Spring Capacity: 14,550 pounds Fuel capacity: 30 gallons in-rail Isuzu also has a new road-ready body program with Knapheide. KUVcc, dump, and landscaper models are built to offer a new range of flexibility and practicality for businesses of all kinds — from remodelers to landscapers and everything in between. Better yet, we have some in stock right now or available for quick turnaround. These great new offers combine a competitive price, unmatched durability, and innovative features.

If you’re looking to update or upgrade fromyour current truck or fleet, spring is a great time to do it and to check off onemore itemon your to-do list.

The 2020 Isuzu NRR Fact Sheet

Year: 2020 Manufacturer: IsuzuTrucks Model Name: NRR Diesel Type: Cab and chassis trucks

To learnmore about the 2020 Isuzu NRR or to get a look for yourself, give the Hare Truck Center a call and we can get you scheduled for a demo.

This St. Paddy’s Day, try taking a festive spin on a classic staple. If you have red velvet lovers in your family, they’re sure to love this equally decadent treat.


• • • • • •

1 cup graham cracker crumbs

• • •

3 eggs

1 cup chocolate graham cracker crumbs

1/2 tsp vanilla extract Green sprinkles, optional

1 stick butter, melted

1 oz green food coloring (gel works best) 3 8-oz packages cream cheese, softened

2/3 cup sugar






Heat oven to 350 F, and line a 9x9-inch baking pan with parchment paper. In a large bowl, combine crumbs, butter, and food coloring. Press into the baking pan. In a separate bowl, beat cream cheese and sugar together.

4. 5. 6. 7.

Add eggs one at a time and stir in vanilla. Pour mixture over the packed crumbs. Bake for 40 minutes or until the center is set. Let cool completely before adding sprinkles and slicing.



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Hare Truck Center 3477 Conner Street Noblesville, IN 46060

Leaping Into Spring!

How Your Vibes Affect Your Business

The Science Behind Gut Feelings

A Match Made in Truck Heaven

Green Velvet Cheesecake Bars

Celebrating National Mom and Pop Business Owners Day

GIVING BACK TO LOCAL COMPANIES On National Mom and Pop Business Owners Day

March 29 is National Mom and Pop Business Owners Day, which is huge for small businesses everywhere. Mom-and-pop businesses are the backbone of the U.S. economy; Small Business Trends reports that mom-and- pop businesses account for 64% of gross domestic product (GDP) and generate 78% of all new jobs. Furthermore, no matter what turns the economy takes, small-business owners are less likely to lay off their employees than big corporations. Mom-and-pop businesses support all communities, and you can support them by celebrating this unofficial holiday! Give your local economy a boost! Shopping locally has a massive impact on your community. Local businesses return three times the amount of money to the local economy than larger corporations do. With that big of a returned investment, your community can support even more small businesses that generate a wealth of jobs and keep the cycle going.

a better value for your dollar. Take this day to shop for birthday and holiday gifts for your loved ones that will bring them great joy and last a lifetime. Get social and spread the word! While small businesses utilize every form of marketing available, social media is essential for their success and growth. After shopping at your favorite mom-and-pop business, share that experience on your social media! When you write a post on Facebook or take a picture for Instagram, be sure to tag the business and use relevant hashtags so your friends, family, and everyone else in your community can shop there, too. Writing reviews on Google Reviews and Yelp helps establish validity for the company. When another potential customer looks for reviews, they know they’re getting quality products and services from a well-established pillar of the community. The local businesses that are active on social media may post deals and sales for that day only, so keep your eyes peeled and be sure to follow all your favorite businesses!

In addition to the economic boost, products from small businesses are usually higher quality, which makes them

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