November 2025 Scuba Diving Industry™ Magazine

TRAVEL continued that was more than a vacation.

shared responsibility ▪ increased reach ▪ reduced risk ▪ enhanced credibility ▪ meaningful customer engagement ▪

You Add Diversity to Your Offerings: This is exactly the sort of product that allows dive stores to compete in an industry where travelers are seeking personal meaning, purpose and connection in addition to adventure. A True Explorers Club Flag Expedition: Carrying the Explorers Club Flag is a signal of scientific merit. Only

You can promote this with simple email announcements or social posts. We supply the content. You share it with your audience. The relationship remains with your store, and the co-marketing revenue flows directly to you. Antarctica Expedition February 2026

documented research expe- ditions are approved, and each mission must produce a formal Flag Report that becomes part of the Club archive.

Opportunity for Your Store: Antarctica is changing fast, and your customers want experi- ences that allow them to do more than watch. They want to take part.

Participants who con- tribute meaningfully to the work may qualify for mem- bership in the Explorers Club, offering your clients a true career or life milestone rather than another stamp in a passport. A Natural Fit for Co-Marketing: This expedition perfectly reflects the principles pre- sented in Teaming Up for Adventure:

You can give them that op- portunity while earning revenue and strengthening your brand in the process. This is Antarctica beyond tourism. It is

field science, wildlife, documentary storytelling and the possibility of making the first dives at a site no human has explored. And your store can offer it today.

email Jeffrey

From Rags to Enrichment How I De昀ne Success in Business and in Life by Wayne B. Brown Owner & CEO of Aggressor Adventures

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www.waynebryantbrown.com

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