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DECISIONS,
Tactics for Making the Best Business Choices
DECISIONS
As a business leader, you’re likely well-versed in making decisions, but in the midst of a global health crisis, a political minefield, and environmental disasters, planning for the upcoming year is different territory for even the most seasoned business professionals. So, how do you make the right decisions for your 2021 plans? Start with these three steps. No. 1: Look at the data. Data has never steered you wrong before, so don’t stop using it now. However, you have to use the right data and contextualize it with today’s lenses. For example, when choosing a new marketing campaign or direction, continue looking at the cost, revenue, potential errors, and risk factors. Use those to make an informed decision about which step to take. For example, is the campaign empathetic to the needs of your clients, or will it come off as tone- deaf? ( Hint: Try split testing in 2020 before fully deploying a new campaign in 2021!)
only cause you to miss what could be. As you plan for 2021, consider the abnormal. Look at options you would have never considered doing and test their efficacy. If one fails, move on. But there’s a big chance that you may stumble into something that is totally unique and completely worth your time. No. 3: Embrace change. You’ve set your course. You have your team in place. You’re excited to begin. Now, get ready to change everything. Sounds exhausting, right? But it can happen. Rather than being resistant to what isn’t working, admit defeat and move on. If there’s one benefit of the COVID-19 pandemic, it’s that we were all given a crash course on how to adapt quickly. Take those lessons and apply them to your 2021 plan. Be prepared to admit when your original plan isn’t working because staying on an ineffective course can do more harm than good.
No. 2: Don’t go with the status quo. “This is how we’ve always done it” will kill your business. Nothing is the same as it was just one year ago. The entire world has transformed, and attempting to continue with what’s “normal” will OUR CLIENTS SAY IT BEST Don’t avoid it. Planning for 2021 is necessary — even if you need to change course quickly.
“A couple years ago, I got a career-ending injury to my leg and back that put me into a hospital. Not knowing any lawyers, I started cold-calling attorneys that you see advertising on TV. One by one, I told them my story, and one by one, they declined to represent me. My situation was apparently more intricate than the usual car and motorcycle cases they take on. What I thought was going to be routine started to become a panic situation. I stopped making calls that night. By sheer luck, the next day I was told that a niece of mine, through marriage, used to work at a law firm in Costa Mesa, and I was given Case Barnett's phone number. Long story short, they accepted my case, and Mr. Barnett himself, knowing my immobility at the time, came to my house to meet me. We talked for an hour, and when he left, all the panic I was experiencing also left. From that point on, I never stopped feeling that I was in very honest and capable hands. They went beyond being just lawyers — they set up and scheduled Ubers for my different appointments. Ryan, one of the lawyers, bought and delivered a cellphone charger to me at the hospital after I came out of surgery. They sent their paralegals to my home
to deliver forms and picked up my mail and threw out my garbage because I couldn't physically walk to my mailbox or trash. These are caring people that happen to be very good at what they do. Case Barnett Law took very good care of me, not just legally, which they did, but also on a personal human level. Dena Wiess, a top lawyer involved in my case, is one of the most dynamic individuals you will ever meet. Her endless energy and positivity never failed to lift me up. Finally, let me say, Case Barnett is a conscientious professional, and everyone that I have met or talked to there reflects that. I am sure Case would not want this next bit advertised so I won't. I'll just say this, in order to get the negotiations complete and make me happy, he stepped up. I literally put my life in the hands of complete strangers when I was literally broken with no chance of going back to my job. They came through for me. My life from here on out has a fresh new beginning thanks to the people at Case Barnett. I mean that 100%. I have no doubt they will do the same for you.” –John F.
This publication is intended to educate the general public about personal injury and elder abuse. It is not intended to be legal advice. Every case is different.
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