Brand Standards Guide, The Social

LOGO

LOGO

NO OBSTRUCTIVE PHOTO BACKGROUNDS

BRAND APPROVED COLORS ONLY

DON'T ADJUST ELEMENT SCALE

PADDING MEASURES TO 100% CAP HEIGHT OF THE LOGOTYPE

NO SQUASHING OR STRETCHING

NO BOXING UP THE LOGO

NO CHANGING WEIGHT, SPACING OR TYPOGRAPHY

PADDING MEASURES TO 100% CAP HEIGHT OF THE LOGOTYPE

NO OUTLINING THE LOGO

DON'T CROWD THE LOGO

Padding The padding around the logo ensures ample space for the logo to stand alone, delivering the message of the brand as intended. The appropriate padding for the logo is equivalent around all sides, measured per preparation of the logo.

Quality Control When working with the logo, it is important to uphold its legibility and the integrity of the brand. In an effort to achieve the highest quality in the brand's voice, these rules have been established and are to be strictly adhered to.

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