COLOR
COLOR
SOFT BLACK
WHITE
SPIRIT
DANCE
ALUMNI
PANTONE 2148 C HEX #548BB6 CMYK 75·35·10·0
2161 C #215079 98·70·28·11
PANTONE 447 C HEX #333333 CMYK 0·0·0·90
PANTONE 7623 C HEX #8C242D CMYK 25·100·87·23
4101 C #620F26 33·100·88·50
PANTONE 5135 C HEX #7D547F CMYK 53·78·23·4
525 C #552359 70·100·33·23
#FFFFFF 0·0·0·0
LEGACY
CAMPUS
PANTONE 2378 C HEX #324977 CMYK 92·76·27·11
2380 C #0B2147 100·90·40·45
PANTONE 3517 C HEX #C20500 CMYK 16·100·100·7
7622 C #850D0F 28·100·100·34
SPIRIT
RALLY
PANTONE 2148 C HEX #548BB6 CMYK 75·35·10·0
2161 C #215079 98·70·28·11
PANTONE 4012 C HEX #E2763D CMYK 8·65·85·0
2021 C #985126 25·75·100·18
SPORT
FIELD
PANTONE 2276 C HEX #8CA05C CMYK 51·21·85·3
4217 C #506527 70·38·100·28
PANTONE 2408 C HEX #4F6F52 CMYK 75·35·75·20
2411 C #1A4425 90·43·97·50
WHITE
SOFT BLACK
PANTONE 447 C HEX #333333 CMYK 0·0·0·90
HEX #FFFFFF CMYK 0·0·0·0
The Brand Approved Colors for Community Use The Social's expansive brand approved color catalog has been directly curated to provide a flexible range of both collegiate and youthful hues. The colors' distinctive mid-value tones offer opportunity to design in multiple spaces without losing legibility, all while connecting with the brand's audience, no matter the location.
The Social Brand Division Colors The Social’s Brand Division Colors follow along the same formula as the communities do – utilizing one of the brand approved colors, White, and Soft Black. For the division, Spirit was chosen as it is both approachable and inviting to the student viewership.
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