COLOR
COLOR
COMMUNITY COLOR SCHEME FORMULA
+
+
THE SOCIAL NORMAL CAMPUS
[BAC] (CHOSEN)
WHITE (CONSTANT)
SOFT BLACK (CONSTANT)
[BAC] = BRAND APPROVED COLOR
CASE STUDY: THE SOCIAL AT STADIUM WALK
THE SOCIAL CHICO ALUMNI
THE SOCIAL BLUE SPIRIT
Choosing a Community's Color Selecting just one color to represent a community can be a delicate process in some cases, and it is important to make a well thought decision as this will be the base color for the community’s collateral and marketing media moving forward. Here are a few things to consider when selecting a color:
Creating a Community Color Palette Whether in reference to the division as a whole or a specific Social community, a limited palette is assigned to reflect the entity’s feel. White and Soft Black are joined by one color selected from approved colors to create an entity's color palette.
• The colors of the nearby college(s) • Nearby sister communities (if any)
• The site's interior/exterior design • The surrounding area
18
19
Made with FlippingBook - Online magazine maker