TYPOGRAPHY
TYPOGRAPHY
Roboto Slab ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890! @#$%^&*() ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890! @#$%^&*() HEADERS & CALLOUTS
EVERYTHING ELSE Avenir Next ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890! @#$%^&*() ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890! @#$%^&*()
Details Roboto Slab is a versatile typeface chosen for its robust architecture and impactful voice and slightly more collegiate feel. This typeface includes a substantial weight library and thorough compatilibity amongst both print and digital platforms. Across The Social brand, it is used primarly for headers, the tagline, and various callouts.
Details Avenir Next is a clean and contemporary typeface known for its clean structure and crisp legibility. Its extensive weight library ranges from Ultra Light to Heavy, giving designers multiple avenues to create designs fitting of the communications needed throught the brand's multiple types of materials. It is used for most type treatments seen within the brand.
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