TYPOGRAPHY
TYPOGRAPHY
[BAC] [BACD]
Details Large format projects adhere to the ratios of typography treatment below, but are scaled appropriately to fit the size of the artwork dimensions. For Print 1. Header. Roboto Slab Bold in [BAC]. 22.75 pt, 26 pt leading. 2. Subhead. Roboto Slab Bold in [BAC]. 16.25 pt with 19.5 pt leading. 3. Body. Avenir Next Regular in Soft Black. 10.5 pt with 13 pt leading. 4. Fine Print. Avenir Next Italic in Soft Black. 8 pt with 10.5 pt leading. 5. Caption. Avenir Next Regular in Soft Black, All Caps. 8 pt with 10.5 pt leading, tracking at 100. 6. Tagline. Roboto Slab Extra Bold in [BACD], Title Case. 13 pt with 16.25 pt leading. 7. Footer. Avenir Next Regular in Soft Black or [BAC], All Caps. 8 pt with 10.5 pt leading, tracking at 100. 8. Decorative. Avenir Next Heavy in Soft Black, All Caps. Adjustable scale, tracking at -100. For Digital 1. Header. Roboto Slab Bold in Color 01. 34.5 pt with 54 pt leading. 2. Subhead. Roboto Slab Bold in Color 02. 26 pt with 31.5 pt leading. 3. Body. Avenir Next Regular in Soft Black. 17.25 pt with 21 pt leading. 4. Fine Print. Avenir Next Italic in Soft Black. 13.5 pt with 17.25 pt leading. 5. Caption. Avenir Next Regular in Soft Black, All Caps. 13.5 pt with 17.25 pt leading, tracking at 100. 6. Tagline. Roboto Slab Extra Bold in Color 01, Title Case. 26 pt with 31.5 pt leading, tracking at 60. 7. Footer. Avenir Next Regular in Soft Black or [BAC], All Caps. 13.5 pt with 17.25 pt leading, tracking at 100. 8. Decorative. Avenir Next Heavy in Soft Black, All Caps. Adjustable scale, tracking at -100.
Dellam Quisgrap Magnima con Pacus
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Pudanias quidios dellam quisgrap moditam inis eiunto optaecae nonsewro dolorem fuga bea nese conseribuses. *Ntiumquas volupti istiusam, nulparum. VOLUPTI
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When You're Here, You're In
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000 MAIN STREET, 00, CITY, ST 00000 • 000-000-0000 COMUNITYWEBSITE.COM • @SOCIALMEDIATAG
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FOR PRINT
OPTAECAENONSEWRO
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FOR WEB
Dellam Quisgrap Magnima con Pacus
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Pudanias quidios dellam quisgrap moditam inis eiunto optaecae nonsewro dolorem fuga bea nese conseribuses. *Ntiumquas volupti istiusam, nulparum. VOLUPTI
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When You're Here, You're In
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000 MAIN STREET, 00, CITY, ST 00000 • 000-000-0000 COMMUNITYWEBSITE.COM • @SOCIALMEDIATAG
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[BAC] = BRAND APPROVED COLOR [BACD] = BRAND APPROVED COLOR, DARK
[BAC] = BRAND APPROVED COLOR
[BACD] = BRAND APPROVED COLOR, DARK
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