PHOTOGRAPHY
PHOTOGRAPHY
Setting the Scene Tone
The overall tone of The Social’s photos should be realistic and fun, with themes of young adulthood specific to the college experience. Choose photos from our wide selection of brand division originals or pull thoughtfully curated stock photos focused on natural, celebratory, and collegiate subjects. Lighting It is best to look for photos that are bright and clear, with a "no frills" approach to the lighting. Outdoor shots in a softer weathered lighting are a favorite, as are indoor shots with lots of window light. This gives the lived-in approachability that The Social brand is known for. Diversity Focus photo selections on the representation of multiple groups including race, culture, and orientation, all within the undergrad or graduate school student age group. The Social is an inclusive brand to its core, so it is important that this is shown throughout the photography selection. Balance Most photos involve some element of movement and/or asymmetry. School and brand colors are both utilized throughout the different photo selections.
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