BASEDESIGNS
BASEDESIGNS
Cover Displays & Header Plates Details
Cover displays and header plates refer to a treatment of branded design elements constructed to note the brand's primary information on certain materials including the top portion of certain print items, at the beginning and end of branded videos, and as the cover page of presentational materials. This helps to regulate the important brand information in hierarchy across The Social’s presence to users. These elements can adopt any of the various color treatments remarked in the logo treatments section: Soft Black on White, White on Soft Black, [BAC] on White, White on [BAC], and White on Tonal [BAC]. Lockup Construction Paying attention to lockup construction of the cover display or header plate is important to retain structure behind the design elements. The measurements set forth are default but may be altered at the designer's discretion if they interfere with live area or other file build parameters. The lockup is comprised of the logo, tagline, and URL. Sizing. The sizing of the elements are informed by the sizing and alignment of the logo. The tagline’s cap height measures 50% of the logo's height*. The URL measures 25% of the logo's height*. Spacing. The spacing between logo and tagline is equal to the logo's height. The spacing between the tagline and URL measures 35% of the logo's height*.
CENTERED
100%
100%
50%
35%
25%
100%
100%
Alignment. All elements of the lockup are centered. Sizing to the Canvas or Container
50%
Initially, the lockup is centered and middled onto a canvas (or container). The logo is the initial measuring keystone to determine the size of the elements in relation to the canvas. The canvas’s width, vertical or horizontal, will be 200% of the logo's width. From the initial lockup, these measurements in relation to the canvas can be adjusted by eye if the canvas is either excessively landscape or portrait.
50%
*The logo's height refers to the cap height of "social". This rule stays consistent no matter which preparation of the logo is used.
[BAC] = BRAND APPROVED COLOR
28
29
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