LOGO
LOGO
In Soft Black The soft black logo is to be used by default in cases where the background is a value of 25% or lighter. In cases where the logo is applied as a watermark, the soft black logo may be faded back to opacities between 15 and 7%. This is only to be done on a white background.
In Color The full color logo variations are only permitted on a white background. In cases where the logo is applied as a watermark, the logo may be faded back to opacities reflecting a value between 15 and 7%.
Identity The Social brand starts off first and foremost with the logo. The logo is the initial voice and thumbprint of the brand, and acts as the most vital identifier across all instances of its designs. Integrity and consistency across all platform and media is crucial to ensuring the brand's repetition to its viewers.
In White The white logo is to be used by default in cases where the background is a value of 26% or darker. This is an integral part of maintaining the logo's legibility.
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