Brand Standards Guide, The Social

LOGO

LOGO

HORIZONTAL PREPARATION FOR >14 SUBTEXT CHARACTERS

HORIZONTAL, PRIMARY

HORIZONTAL, SECONDARY

HORIZONTAL PREPARATION FOR <14 SUBTEXT CHARACTERS

VERTICAL PREPARATION FOR >9 SUBTEXT CHARACTERS

VERTICAL PREPARATION FOR <9 SUBTEXT CHARACTERS

VERTICAL, PRIMARY

VERTICAL, SECONDARY

Preparations The logo preparations above give options for noting both The Social as a brand and context information with subtext underneath. To make the logo friendly to various artwork dimensions and design spaces, the logo has been prepared in both horizontal and vertical preparations.

Community Variation The Social brand caters to a host of various apartment communities, all having their own identifier. The logo's subtext is adjusted to reflect each community's identifier for use in the community's materials and media.

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