Cape Tourville Lighthouse
International visitors
• Tasmania welcomed more international visitors in 2024, who spent more and stayed for longer, compared to 2023. • International visitors spent $551 million in the state, up significantly on last year (+48%, or $178 million more) driven by each visitor on average spending an additional $337 and staying almost four nights longer.
International Visitor Survey, Y/E December 2024. Tourism Research Australia
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Post-pandemic international travel into Australia continued to improve throughout 2024, with Tasmania maintaining its share of all international visitors to Australia at 3.33% (3.25% in 2019), and 5.07% of holiday visitors (4.81% in 2019).
International visitation data on this page comes from Tourism Research Australia’s International Visitor Survey (IVS).
• Tasmania’s international visitor recovery leads the national average for nights (TAS 117%, national average 107%) and visitation (TAS 90%, national average 88%, of 2019). • International spend in Tasmania has recovered to pre-COVID levels (99% of 2019), while nationally spend has slightly exceeded it (105%).
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Tasmania attracts a higher proportion of international holiday visitors compared to other states, and while visitation remains down on 2019 (189.8k in 2024, -16%), they spent $311 more each, leading to a total spend of $322.1m (+3% on 2019).
THE TASMANIAN VIEW
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