What makes Tasmania outstanding Tasmania is different and that is what makes it outstanding. Its greatest strength is the authenticity of place and people. Factors that also resonate with our visitors are the state’s extraordinary natural environment, capacity to generate outstanding produce, the island’s ancient Aboriginal culture, its unrivalled colonial and industrial heritage, and vibrant contemporary arts, events and cultural sector. By developing these competitive strengths, through targeted government and private sector support, further investment and innovation will continue at pace. Tasmania’s globally renowned natural environment is one of the state’s most valuable assets and underpins the reputation as a must-visit destination. Our world heritage wilderness, national parks, coastal and aquatic experiences and unique wildlife are fundamental drivers of visitation. Our nature-based experiences are incredible assets and are driving visitation to Tasmania’s regional areas. As an island economy, many sectors of Tasmanian industry encourage visitation for growth and improved access. Investment in visitor infrastructure will continue to enhance the state’s desirability and drive the opportunity to visit. Prior to Covid-19, an international survey of Australia’s target markets shows that high-value travellers rank world-class nature and wildlife, safety, good food, wine and local cuisine, and world-class coastlines and marine wildlife in their top four factors when choosing destinations. Tasmania’s offering meets all of the high-value traveller’s needs in a compact island destination, which has great appeal for both short- and long-stay visitors. Tasmania has a strong association with premium cool-climate wines, and in recent years the state has become known for its strength in premium beverage production including beer, cider, wine, whisky, gin and vodka. Tasmania’s temperate climate, distinct seasons, clean water, reliable rainfall, clean air, and rich, fertile soils have seen the state develop a reputation for world-class livestock, dairy and aquaculture. Alongside this reputation is increasing recognition of the state’s seafood and niche gourmet cooking products such as seeds, honey, ginseng, olives, nuts, berries and truffles.
Ben Lomond, Tasmania
Source: Tourism in Tasmania – An Exciting Opportunity
Arthur River, Tarkine National Park
THE TASMANIAN VIEW
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