The Launceston tourism market
Launceston is Tasmania’s second major city and a vibrant hub for food and wine, culture and nature. The whole region is packed with city and country charm, gorgeous old towns, excellent food and wine, and beautiful scenic highlights. The Launceston area is currently going through a large development phase which will revitalise the whole of the north region. Projects include: CITY HEART PROJECT - STAGE 2 The $20 million project aims to make central Launceston the premiere business, retail and lifestyle hub of Northern Tasmania. The Launceston City Heart Project will redefine central Launceston as a modern regional retail, cultural and business hub. It seeks to make Launceston a more vibrant and energetic place, where people of all ages can socialise, shop, work and play.
Stage 2 from 2024 to 2029 encompasses people-first streets, tree-lined corridors, mixed use infil, river walk links and a George Street dining deck trial. UTAS ( The University of Tasmania) recently built a new campus at Inveresk in the heart of Launceston. The project is worth $344 million and the full relocation will be completed in 2025 with the aim of 10,000 students on-site by 2032. LAUNTEL , a new Launceston based Telco has recently provided gigabyte technology, making it one of the fastest in Australia and has been awarded “best internet provider in Australia, 3 years running. The Singapore-based Fragrance Group purchased the Clarion Hotel complex in November 2016. An amended application in October 2023 scaled down the tower from 12 storeys to 9 storeys and cut the warehouse hotel rooms from 230 to 179. As at May 2025, construction has commenced. There is a $45 million proposal for a Pullman (Accor) hotel to be built in Wellington Street overlooking Royal Park. It is for 11 storeys containing 139 rooms, brewery, restaurant and bar. Work was to commence in 2025 but the project is now in doubt.
THE TASMANIAN VIEW
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