The Tasmanian View l June 2025

Cradle Mountain, Northwest Tasmania

Tourism overview Tasmania – Gateway of Opportunities

successfully leveraged the exceptional and natural advantages we offer because of our location, small population and history. Developments such as the award winning golf courses in northern Tasmania, Barnbougle Dunes, Barnbougle Lost Farm and Cape Wickham Links on King Island, and luxury accommodation developments such as Saffire, Pumphouse Point and Macq01, are a clear indication that Tasmania is in the market to attract high-value visitors looking for distinctive experiences as well as a demonstration of the ability of luxury tourism to draw visitors to regional Australia.

Tasmania has a bold strategy to be a world-leading destination of choice and is fast rising to the top of everyone’s must-see list. Aspirational visitation targets are being achieved through increased investment in targeted marketing campaigns, growing air and sea access, investing in quality visitor infrastructure, developing diverse experiences and enhancing Tasmania’s brand. Tasmania is blessed with unspoilt locations, gourmet food and wine, an iconic heritage and a distinctly seasonal climate. Tasmania’s tourism industry has

THE TASMANIAN VIEW

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