Key Aspects of a Tea Promotion
• Focus on a selection that is reflective of diverse teas
• Plan in detail which outlet will feature and how the promotion will run
• Offer samples in the beginning to entice guests to try the teas
• Include Tea Mixology and Tea Gastronomy
• Plan marketing – on social media and through influencers in advance (1-2 months before)
• Plan collateral – menus, tent cards, TV slides etc.
• Include retail teas – gift tins, gift packs – food with tea etc.
• Look at featuring a Tea Master or Tea Tasting event
73
Made with FlippingBook - Online magazine maker