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Key Aspects of a Tea Promotion

• Focus on a selection that is reflective of diverse teas

• Plan in detail which outlet will feature and how the promotion will run

• Offer samples in the beginning to entice guests to try the teas

• Include Tea Mixology and Tea Gastronomy

• Plan marketing – on social media and through influencers in advance (1-2 months before)

• Plan collateral – menus, tent cards, TV slides etc.

• Include retail teas – gift tins, gift packs – food with tea etc.

• Look at featuring a Tea Master or Tea Tasting event

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