About half of the cider sold at the NSLC, accord- ing to Myles, is made up of Nova Scotian ciders. “We have a stronghold on cider here, and cider sales are growing faster than craft beer and local wine,” he says. However, while wine and beer present enormous markets, Myles says cider is still “a relatively small pie.” “In total for 2017, cider sales were $10 million, wine was $87 million and beer was $280 million. So, with about half of this cider being produced in Nova Scotia, our local cider industry is capturing a huge portion of the overall cider industry. Craft beer makes up only about 5% of beer sales and Nova Scotia wine makes up less than 10% of wine sales, but their pies are huge compared to ours. For example, beer sales are 28 times greater than
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SPOTLIGHT ON BUSINESS MAGAZINE • FEBRUARY 2019
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