SpotlightFebruary2019

By Denise Alison D uring the start-up phase, every business grows. After all, we’re starting from zero so the only direction is up. But as time passes many entrepreneurs find it difficult to sustain growth so the following are fast ways to grow your business: TARGET OTHER MARKETS For many businesses, the fastest way to grow is to find new customers for existing products or services. If you’re looking for opportunities to grow your business, you can target: • Can you think of different types of customers that would benefit from your current products or services? ATTRACT CUSTOMERS ONLINE Ways to Grow Y Business ic area, or • A new type of customer in the same geograph- ical area Start by taking a closer look at your current customers and ask yourself the following questions: • What types of customers are buying from you and where are they located? • Where else could you find these same types of customers?

• The same type of customers in a new geograph-

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SPOTLIGHT ON BUSINESS MAGAZINE • FEBRUARY 2019

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