S tarting a business is hard, but the motivation was easy,” Jamanda explained. “My partner and I were both working for a local dealer- ship, on a commission-based pay structure. We both agreed that working hard for someone else wasn’t ideal. If we were going to work this hard pleasing and retaining our own customers within the dealership, why not do it for ourselves. I myself was a sales person and Rob Newell, my partner, was a mechanic there. We both had a customer following and decided that it would be worth the change.” “Starting a business is hard, but the motivation was easy.” Rob is an experienced Red Seal automotive tech- nician with 20 years under his belt. He is accompa- nied in the shop by Barry Goyetche, who has more than 30 years in the industry; Stephen Publicover, a diagnostic guru and Master Ford Technician and Shawn MacDonald, service advisor extraordinaire, who is factory trained by three different auto man- ufacturers and has 17 years of industry experience. “We cater to many vehicle owners as our team of technicians have diverse experience with multiple car manufacturers,” she said. “We have specialized service, tools and parts for all makes and models. We also have access to all manufacturers’ service manuals, maintenance schedules, and even safety recall notices and service bulletins. This makes it easy for multiple car households to feel comfort- able in taking their new or old car to us.” “There are many new technologies being intro- duced every year and it’s exciting to see all the innovative features of new vehicles and how they are serviced and repaired,” says Jamanda. With six automotive repair bays and a staff with over 50 When we sat down a while back with Jamanda Doyle, the owner and general manager of Driven Automotive which was awarded Best Auto Service Centre for back to back years; 2017 and 2018, we asked her why her brand is synonymous with honesty and integrity, her answer couldn’t have been more matter-of-fact: “We work hard in the customer’s best interest.” By David MacDonald
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FEBRUARY 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
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