Salesforce, the First Enterprise Marketplace
Salesforce AppExchange was the first enterprise app marketplace of its kind. The cloud-based platform offers a suite of software tools that focus on sales, customer service, marketing automation, ecommerce, analytics, and application development. Since its founding in 1999, the company has grown to a market cap of $245 billion — the 44th most valuable in the world. Its hallmark features set a new precedent for global ecommerce solutions; examples include ready-to- install third-party apps, API and open infrastructure to create apps, automated workflow management and other tools to accommodate common operational challenges, data solutions like data management and mining, and real-time integration assistance from Salesforce experts. Since its creation, Salesforce AppExchange has shown consistent success. As of 2024, estimates show: • 13 million installs • 142,000+ peer reviews • $1.2 trillion worth of new business and 4.2 million jobs generated by 2024 Sales apps, typically used to generate and manage leads, account for 25% of available apps — the most common category on the marketplace. They're followed by productivity at 16% and IT at 12%. The wide array of apps available on the marketplace has led to popularity of AppExchange among Fortune 500 companies. 90% of Fortune 500 companies and 91% of Salesforce users visit the AppExchange for tackling business challenges and bringing about digital transformation. This support proves Salesforce AppExchange to be both the founder of marketplace enterprise apps and consistently one of the most sought after.
Source: Salesforce.
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