B2B Marketplace Funding
B2B Marketplace Global VC Funding (In Billions of USD)
B2B Share of Marketplaces VC Funding
B2B Rest of Marketplaces
$19.4
80%
90% 89%
92% 95%
92% 88% 88%
$9.9
97% 96% 96%
$8.4
$8.3
$6.3
$5.8
3% 4% 4% 8% 5% 10% 11% 8% 12% 12% 20%
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
2018
2019
2020
2021
2022
2023
Marketplace applications are typically monetized through recurring revenue streams. This makes them highly valuable and increasingly sought-after assets in the tech industry. As a result, a significant influx of investment capital has funneled into this expanding sector. In 2023 alone, 20% of all marketplace funding was allocated to B2B marketplaces, marking the highest share ever recorded. Historically, these investments show high growth potential and lucrative returns.
These acquisitions and investments illustrate the power of PE and VC firms in creating impactful applications and services. Many financial sponsors now own application developers that act as standalone platforms — which constantly seek add-ons to improve scalability. Often these platform companies have no minimum EBITDA threshold and, therefore, more flexibility for developers of all types to achieve a successful exit. These shifts highlight the growing importance of app marketplaces and cross- industry growth — trends that will only continue as investments fuels the continued development of new marketplace applications.
Source: Dealroom
23
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