Marketplace Apps Industry Summer Report 2024

Factors Driving Valuations

Multiple

Age

Time

Trends

EBITDA Margin

Reviews

x5

>3 years

< 5 hrs/week

Growing

➢ 50%

➢ 1000

x3

<2 years

> 15 hrs/week

Flat

< 30%

< 500

Established applications, consistent growth, low operational cost, solutions for niche customer demands – these are the values driving strategic acquisitions and PE interest. Buyers will want to see the following:

• Solid user metrics, like high engagement and consistent session intervals • High retention and relatively low customer churn • Guaranteed in-house product development team

• Popularity, demonstrated by high review quality and growing volume • Strong revenue streams and stable cash flows • Niche solutions and overall uniqueness within the enterprise ecosystem

Source: FE Internal Analysis, Eqvista

24

Made with FlippingBook Digital Proposal Creator