Marketplace Apps Industry Summer Report 2024

PE Competes for Salesforce Solution FE International represented Asperato, a Salesforce payment orchestration solution, which was sold to a Salesforce focused private equity firm

Asperato is an embedded Salesforce payment orchestration solution with a gross merchandise value (GMV) run rate of over $1.1 billion. The company helps businesses securely collect and process payments around the world with its fully tokenized PCI-DSS Level 1 compliant solutions, which have been audited and certified to meet the highest standards of security. By providing a variety of payment options and interfacing with 18 payment service providers, Asperato allows its customers to use their preferred method of payment on the Salesforce platform. Company Overview:

Sold to

Key Value Drivers:

• Opportunity presented to 500 buyers with the majority of outreach focused on strategic acquirers Buyer Interest:

Process Results:

Salesforce Payment Solution

• Revenue has grown 33% year over year between 2021-2022 • 87% gross margins

• Received three competitive offers for the business from private equity firms

• Offers received exceeded

• £1.6M ARR as of date went under offer • Net revenue retention of 111% (2022)

sellers’ expectations, achieving favorable deal terms

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