The State of Marketplace Apps Mobile internet accounts for nearly 60% of global traffic. Smartphone domination prompteda new generation of digital customers and workers alike, who demand flexible solutions for their unique needs — and that’s why apps became so popular. Of course, apps and their marketplaces span beyond mobile — this market model has become the standard for desktop users as well. The Marketplace Apps sector contains both the application marketplaces, like Salesforce or the Apple App Store, as well as the in- house and third-party software tools available within those marketplaces. For example, a checkout tool for Shopify, a cloud storage plugin for Amazon Web Services, or a payment processing service for Etsy. The popularity of these markets among consumers had a ripple effect on B2B and enterprise application marketplaces, like Salesforce, which have seen equally tremendous growth in the last decade. Both app marketplaces and the apps they host have blossomed into unique, deeply-interconnectedeconomic powerhouses. The sector has attracted considerable interest from major corporations and financial institutions, who are strategically acquiring multiple applications within an ecosystem in order to leverage their combined capabilities across various platforms. By doing so, they can capitalize on synergies, enhance operational efficiencies, and achieve scalability across the board. This comprehensive approach not only maximizes their investment potential but also fosters innovation and growth within the evergreen sector.
Source: Statista 2024.
8
Made with FlippingBook Digital Proposal Creator