Choosing our materials consciously
Organic cotton
Since Stanley/Stella began, we have used only organic cotton, grown from seeds that have not been genetically modified and that are cultivated without the use of chemical pesticides and fertilisers. Globally, only 1.4% of the cotton produced is estimated to be organic. We initially sourced all our organic cotton from India, but in 2021, we began sourcing some of our organic cotton in Turkey, and in 2023 we started working with organic cotton farmers in Tanzania. Both Turkey and Tanzania are non-GMO countries, meaning they have banned the use of genetically modified cotton seeds. Cultivating organic cotton ensures that no harmful chemicals flow into the soil or into rivers or lakes. This means that the water used for organic farming is not considered as lost water, as it can be used again and can safely return to the soil and other water sources. The overall positive effects on the environment contribute to safeguarding the well-being and livelihoods of cotton farmers and their communities.
GOTS certification
The Global Organic Textile Standard (GOTS) is based on both environmental and social criteria. It certifies that the cotton is organically grown, without the use of genetically modified seeds or any harmful chemical products. Throughout our collections, we choose to work using only 100% GOTS certified organic cotton. Transaction certificates at every stage of production confirm the traceability and organic content of our products from the post-harvested raw material to the final consumer.
of the cotton we use is GOTS certified organic cotton 100%
Our GOTS certified product ranges
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100% organic cotton
Product example: Cruiser 2.0
Textile Exchange
Through its Materials Benchmark programme, Textile Exchange tracks companies’ progress in more sustainable materials sourcing, creating the largest peer-to-peer comparison initiative across the fashion, textile and apparel industry. In the 2023 Materials Benchmark survey, Stanley/Stella ranked in the top 10 companies out of more than 150 that are using preferred materials, namely organic cotton. In fact, the 2023 Material Change Index (MCI) - a key component of the programme –confirmed that we are one of the largest purchasers of organic cotton in the world. In 2024, we were one of the 154 signatories of Textile Exchange's Sustainable Cotton Challenge. This initiative aims to serve as a catalyst for shifting the market toward cotton grown with improved environmental and social sustainability practices. The challenge showed that we are among the 24% of companies that have already achieved the target of sourcing 100% of their cotton with sustainable programmes such as the GOTS certification.
67
2
85% organic cotton 15% recycled polyester
Product example: Drummer 2.0
Our cotton origin in 2023 (%)
67% 31% 2%
from India from Turkey from Tanzania
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