Broad Sale Process Lands Right Buyer FE International contacted over 400 buyers across multiple countries for Focus On Force
Focus on Force is a market-leading online platform supporting learning and certifications in the Salesforce ecosystem. The company has served more than 100,000 individuals and a comprehensive network of corporate clients with some of the largest names in consulting, banking, and accounting. It offers its community an enviable range of training solutions that continue to help people and companies thrive in an era of technical innovation. Company Overview:
Sold to
Key Value Drivers:
Buyer Interest:
Process Results:
Digital Training Products Cloud Computing Professional Certifications
• Robust traffic profile – The business attracted 3.3M visitors/year contributing towards its revenue with impressive 60% EBITDA margins. • Rapidly scaling market – with exposure to the growing Cloud Computing & CRM software market, the business was well positioned to capitalize on favorable macroeconomic tailwinds.
• 400+ parties contacted. • Notable parties included: Palladium Equity, Morgan Stanley Private Equity, LinkedIn, CloudAcademy, CourseHero, Pluralsight.
• Seller’s valuation exceeded through a lucrative offering with a leading strategic buyer. • K2 was able to raise prices on day one given courses were underpriced in the wider market.
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