Agency and Marketing Solutions Summer Report 2024

EU Regulations

The EU embraces its reputation as the world's greatest tech regulator, establishing new privacy standards for regulatory bodies around the globe. • GDPR (General Data Protection Regulation): This privacy law requires organizations to obtain explicit consent from individuals before collecting, storing, or using their data. It also allows individuals to request the deletion of personal data. The regulation is designed to give individuals more control over their personal data. It went into effect in May 2018 and applies to any organization that processes the personal data of EU citizens, regardless of where the organization is based. • Digital Services Act (DSA): This regulation aims to prevent both illegal or harmful activities online and the spread of disinformation. The law promotes user safety, protects fundamental rights, and creates a fair online environment by compelling social platforms to invest more in stomping out misinformation and hate speech on their platforms while banning targeting ads that are based on an individual’s ethnicity, religion, or sexual orientation. The DSA came into effect in select jurisdictions in 2023 and was universally enacted beginning February 2024.

Source: Forbes, Basis Technologies; European Commission.

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