Marketing Solutions Subsector Breakdown
Sectors
Overview
Key Trends
Marketing Tech (MarTech) refers to tools, platforms, and software applications that enable businesses to automate, streamline, and enhance their marketing efforts. It is the second-highest priority software investment, behind only IT security. The global MarTech market size reached $413.6 billion in 2023 . It is expected to reach $2.13 trillion by 2032 , exhibiting a CAGR of 19.38% during 2024- 2032 .
• Increased
incorporation
of
AI
into daily workflows • Streamlined, data-driven marketing strategies • Rise of hyper-personalized marketing content • Shift towards privacy-centric marketing policies
Marketing Tech
• Increased data, automation, and artificial intelligence investment in • Shift to Connected TV (CTV) is rapidly gaining popularity as more consumers shift to streaming services • Privacy regulations like GDPR and CCPA are driving the industry towards greater transparency and data protection
Advertising
Technology
(AdTech)
encompasses and software utilized to manage, deliver, and evaluate the effectiveness of online advertisements. The global AdTech market size was estimated at $845.33 billion in 2023 and is expected to expand at a CAGR of 22.4% from 2024 to 2030 . the technology
Advertising Tech
Source: MarTech
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