Global Agency & Marketing Financing
Agencies & Marketing Financing by Year (In Billions of USD)
Total Deal Size in ($B) # of Deals
2,118
1,902
1,599
1,325
Following the global trend across all industries, funding for agencies and marketing solutions surged in 2021. Although the pace slowed significantly in 2023, recent indicators suggest enduring potential in the sector.
Annualized
967
529
Key trends:
2.7 4.9
11.9
27.7
17.8
8.2
• Financing Decline: Financing volume for agencies and marketing dropped significantly in 2022, which persisted throughout 2023, exceeding a 35% decline each year. This trend has continued in 2024. However, rising demand in the sector can result in a potential shift in trajectory. • Shifting Investment Strategies: In 2024, the share of early-stage VC rounds increased compared to 2023. However, later-stage VC rounds continue to dominate the financing landscape. • Need for Digital Transformation: The rapidly evolving digital landscape necessitates a digital transformation for agencies to remain competitive and meet the changing demands of consumers. As a result, there is an increased need for funding, which is expected to drive financing volumes this year.
2020
2021
2022
2023
YTD 2024
Financing Volume by Quarter (In Billions of USD)
Total Deal Size in ($B) # of Deals
592
535
507 526 524
488
486
437
419
363 370
332 305 305
331 350
281
245
3.1 2.5 3.3 2.3 5.3 7.6 6.6 8.0 6.8 5.3 2.8 2.5 2.1 2.5 1.6 1.9 1.5 1.2
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2020 2021 2022 2023 2024
Source: Pitchbook as of June 2024. Data consists of transactions where deal value was disclosed.
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