Agency and Marketing Solutions Summer Report 2024

Distribution of Global Financing Rounds by Volume

5% 1%

3%

3%1%

8%

13%

11%

12%

YTD 2024

2022

2023

14%

20%

13%

62%

64%

68%

$0 - $5M $5 - $10M $10 - $25M $25 - $100M $100 - $250M $250M+

• 20% of Marketing financing deals have been in a range of $5-$10 million in 2024 (year-to-date), the highest proportion in the last two years. This shows growing interest in lasting operations made to scale. • Middle and lower middle market transactions will continue to drive completions in the space.

Source: Pitchbook as of June 2024. Data consists of transactions where deal value was disclosed.

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