Agency and Marketing Solutions Summer Report 2024

Distribution of Global M&A Deals by Volume

1%

1% 5%

4%

11%

12%

7%

24%

YTD 2024

2022

2023

18%

64%

69%

82%

$0 - $100M $100 - $500M $500 - $1000M $1000M+

• 11% of Marketing M&A deals have exceeded $1 billion so far in 2024 (year-to-date), the highest proportion in the last two years. • Similar to past years, deals with an Enterprise Value of less than $100M comprise the majority of deal volume in 2024, indicating increased consolidation. • Experts anticipate a resurgence of M&A activity in the coming year, primarily driven by improvements in overall economic conditions. This could spur increased movement in the lower markets.

Source: Pitchbook as of June 2024. Data consists of transactions where deal value was disclosed.

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