Finding the Right Buyer in a Niche Market FE International locates a new home for Built-Right Digital
Built-Right Digital is a distinguished digital marketing agency specializing in the home improvement sector. Since its inception in 2019, Built-Right Digital has been dedicated to serving home service businesses, including electricians, plumbers, HVAC technicians, exterior remodelers, and kitchen/bath remodelers. The agency provides a comprehensive suite of services, such as website design and maintenance, content creation, Google Ads and Facebook Ads management, and CRM system integration, all tailored to enhance the online presence and performance of its clients. Company Overview:
Sold to
Private Buyer
Key Value Drivers:
• 114 Parties Contacted and 3 offers received Buyer Interest:
Process Results:
Digital Marketing Agency
• Consistent revenue growth over the L2Y with year- on-year revenue growth rate of c.35% over the LTM • Strong strategic interest from other agencies looking to grow their client base • High LTV of c.$57,593 over the LTM and sticky customer base of c.193 paid clients as of November 2022 • Low MRR and Customer churn of c.1% over the LTM
• Despite concerns regarding the niche market, team structure, and service-based business model, FE International successfully generated significant interest, securing three competitive offers that culminated in the successful sale of the business
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