Tailored Search Creates Strategic Sale FE International finds UpViral a strategic home in IT
UpViral is a referral marketing platform that helps businesses generate leads via all-in-one software that combines unique referral invitation links with customizable incentives including contests, sweepstakes, giveaways, and more. UpViral is used by notable customers such as HubSpot and DigitalMarketer. It joins Universal Technologies, an IT services provider. Company Overview:
Sold to
• Strong reputation and customer satisfaction noting an average of 4.9/5 rating on Capterra • Expansive feature set to cater to needs of SMBs campaigns as well as offering e-learning programs • Strong gross margins at 94% • Growing ARPU and high LTV over the course of the marketing efforts • Robust and experienced team that would be staying on with the business post sale Key Value Drivers:
Buyer Interest:
• Found the right buyer that’s experienced within the marketing technology space to offer a new home for the business and its employees Process Results:
Referral Marketing Software
• 400+ parties contacted
28
Made with FlippingBook - Share PDF online