Aug 1 2024
Strategy Session
Attention
The consumer becomes aware of brand or service.
Interest
Curiosity develops into a deeper interest.
Desire
They imagine how much easier or better their lives would be with your services.
Action
Conversion, they are ready to make a purchase.
Brand Consistency Brand consistency involves maintaining a consistent image and message for a company across all marketing channels, touchpoints, and platforms.
Why?
Builds Trust
Where?
Imagery / Visuals Colors Fonts Verbiage Logo
Brand Recognition
Ads Videos Pins Everywhere!
Establishes Authority
Emails Social Website
Differentiates Brand
Brand Police
Less is more In today's oversaturated advertising space - let the visual speak for itself and capture the audience's attention to entice them to read the caption, delivering your message effectively amidst the clutter.
IN JULY SALE Christmas
website notes
Add email subscribe popup Add red leaf favicon 404 pages when I click into crafters for state. About doesn’t link Instead of “Shoppers” have just “ Shop ” page with all products. Don’t use categories until there are enough products to populate. Create an FAQ page with all three audiences at the top. Put Q&A’s into three accordion groups down the page. Anchor the links at the top of the page to each section to automatically bring them down the page. Consolidate 2 Promoters pages.
Fun-damentals Design
Learning about Design Fundamentals 1. How to Design on Brand with Canva 2. Creating Consistency in your Designs 3. How to Create Awesome Branded Content 4. Branding Tips and Tricks for Beginners 5.
Visuals that will Stop the Scroll 6. Graphic Design Basics - Part 1 7. Graphic Design Basics - Part 2 8.
Key Selling Points
Sell solutions, not products.
Identify your key selling points and customer pain points, then transform them into compelling advertisements. Be deliberate in your approach, serving up bite-sized features and benefits to potential leads. Craft ads that specifically address the needs and desires of your target audience, guiding them towards recognizing the value in your offerings.
Customer Challenge
Feature / Benefit
Ad Concept
What problems do they face?
How we overcome this problem.
Creative content to target market.
“More money back in your pocket.” Happy crafter painting dollar bills.
High Credit Card Fees
No Credit Card Fees
“You’re a crafter, not a coder.” Screenshot of crafter storefront.
Websites Are Hard & Expensive
Crafter Storefront
“No robot. Real responses from real people.” Customer review about your support.
Etsy Customer Service
Real People
Facebook Ads Library
It’s all about perception. One of the main issues I've noticed on the website is the lack of clarity on what a crafter will receive. Although we have a comprehensive list of offerings, the absence of visual representations like storefronts, shop pages, and success stories is impacting trust-building. When starting out, many companies, such as photographers, often provide free services to friends and family to build their portfolio and garner reviews. It is crucial that we establish ourselves as a trusted brand. While we are currently offering a 6-month free trial, I believe a more hands-on approach will be beneficial once we update the branding and website.
Crafter Launch Strategy I suggest reaching out to crafters, those not already on your email list, through personalized written emails or social media messages. Offer them a 6-month free trial in exchange for their feedback on their experience at the end of the period. This approach emphasizes building a partnership rather than a simple sale. The visibility of a greater number of crafters lends credibility to our platform. By initially providing these free accounts, other businesses will be intrigued the value and potential advantages, creating opportunities for future sales.
We need to look credible in more ways than just branding!
Game Plan & Content Calendar Having a clear game plan of tasks and to-dos not only helps in reaching your goals efficiently but also allows you to gauge your progress and adapt based on where you currently stand. Content planning is crucial for your business as it allows you to see the larger picture, giving your ideas the time to marinate and fully develop. By creating a structured plan, you can be more strategic in your approach, ensuring that each piece of content aligns with your objectives.
Q3
Q4
To-Do’s
Promos
OCTOBER
Finalize branding, website, messaging, and strategy. Identify & contact potential launch strategy crafters. Brainstorm at least the rest of 2024, to mid-2025 content calendar.
Showcase Autumn/Fall crafter products. True Etsy Horror Story and how we overcome it. Create urgency by promoting a weekend only flash sale.
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