Key Selling Points
Sell solutions, not products.
Identify your key selling points and customer pain points, then transform them into compelling advertisements. Be deliberate in your approach, serving up bite-sized features and benefits to potential leads. Craft ads that specifically address the needs and desires of your target audience, guiding them towards recognizing the value in your offerings.
Customer Challenge
Feature / Benefit
Ad Concept
What problems do they face?
How we overcome this problem.
Creative content to target market.
“More money back in your pocket.” Happy crafter painting dollar bills.
High Credit Card Fees
No Credit Card Fees
“You’re a crafter, not a coder.” Screenshot of crafter storefront.
Websites Are Hard & Expensive
Crafter Storefront
“No robot. Real responses from real people.” Customer review about your support.
Etsy Customer Service
Real People
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